COUNTRY Financial is hitting the road with two of the biggest recording artists touring this year and offering a memorable experience for fans, regardless if they’re able to go to a concert. Road Trips and Guitar Picks, presented by COUNTRY Financial, will launch in March and offer enhanced live concert experiences, unique online offerings and huge prizes.

The Road Trips and Guitar Picks series will present 30 concerts by hot music stars Jason Aldean and Jewel. Each artist will perform separate concerts, but the Road Trips and Guitar Picks website, www.tripsandpicks.com,  will be a one-stop place for both, giving Aldean and Jewel fans access to features they can’t get anywhere else:

• Chances to win one of several all-expense paid flyaways to see Jewel or Aldean
• MP3s
• Trivia quiz and games
• Fan discussion and interaction
• Roadie passes
• Photos and videos from the road
• Behind-the-scenes news
• Wallpaper and avatar downloads
• Road Trips and Guitar Picks newsletter

“We’re thrilled to be partnering with these two amazing artists. What’s more, they’re a great fit with our company,” says Doyle Williams, chief marketing officer at COUNTRY. “Jason and Jewel share our down-to-earth personality, and like COUNTRY, they’re involved in their communities. Plus, given their life on the road, they understand the importance of a good map to get where they’re going. COUNTRY works every day to help people plan a route to reach their financial destination.”

Aldean’s first COUNTRY Financial concert was March 10 in Ames, Iowa. Jewel will kick off her performances in June. As part of Road Trips and Guitar Picks, concert-goers become more than spectators. They will be able to text for seat upgrades, enter mobile sweepstakes and win VIP backstage opportunities.

“I’m stoked to partner with COUNTRY,” says Aldean. “Their customers and my fan base are very similar, so it’s awesome that we can get together and offer all of these cool extras that my fans can't get anywhere else.”