Pure Fishing announces the recent appointment of Hunter Cole as the Sr. Marketing Manager of PR and Media. In his new role, Cole will be responsible for print, television, and interactive media activity for all Pure Fishing brands. He will also work closely with Blue Heron Communications to ensure that the brand message is in the forefront and that media outlets continue to be informed of new product introductions.

Cole has had an extensive 24 year career in the fishing industry. Most recently, Cole served with Mann’s Bait Company as the Director of Marketing where he was responsible for all marketing and media activities. Prior to Mann’s, Cole spent almost 20 years with BASS/ESPN, working as Director, Sponsor Fulfillment, a position that allowed him to develop, implement, and manage all sponsorship activation initiatives. Prior to this, he served as Advertising Director for all BASS consumer publications.

“Hunter is an avid fresh and saltwater fisherman. His product knowledge and experience in marketing and communications will be an invaluable asset as we continue to execute our strategies as anindustry leader in fishing tackle for all levels of angling experience,” said John Bartow, Sr. Director of Marketing Communications. “He will play a key role in the development and implementation of marketing strategies for all Pure Fishing brands.”

“It is an honor and privilege to join the Pure Fishing team,” said Cole. “I have always admired the company’s dedication to product innovation and excellence, conservation, and youth initiatives.”  

In 1982, Cole was awarded a B.S. degree in Communications and Advertising from the University of Alabama.

Cole and his family will relocate to Columbia, SC.