Chill Media and Mercer for partnership...
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3/1/2010 4:05:29 PM |
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CHILL Media Inc. has landed a big one! The Oakville-based publisher is pleased to announce a new partnership with Canada’s favorite fishing funny man, Dave Mercer.
The popular TV host brings his legendary expertise and signature humor to the Chill magazine lineup with his Facts of Fishing column now featured regularly and a new blog at Chillonline.ca. In addition, CHILL and Mercer will co-sponsor a variety of contests and cross-promotions encompassing print, web and television.
“This partnership is a natural fit,” said Scott Stevenson, CHILL’s publisher and editorial director. “Mercer’s brand personality matches the CHILL mentality perfectly; we go together like a cold beer after a great day on the lake. Dave combines expert knowledge about one of Canada’s favorite pastimes with a John Candy-like sense of humor, and we’re delighted to welcome him to the CHILL family.”
“I’m honored and excited to partner with such a strong and ground-breaking brand as CHILL, not only as a business, but as a person," Mercer said. "I have been a loyal reader of CHILL for years. Let’s face it – CHILL is all about Canadians and our passions. My passion is fishing, and I can’t wait to share it on the pages of Chill. And in the great words of the CHILLosopher, what better way for a Canadian to chill than fishing."
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