As part of a larger marketing alliance, BASS, the worldwide authority on bass fishing, and Bass Pro Shops unveiled Friday details of a new BASS member bonus points program to be paired with the existing Bass Pro Shops Outdoor Rewards program.

 The Bass Pro Shops Outdoor Rewards program, an already existing benefit for outdoor enthusiasts, is a free, points-based program in which customers earn points each time a purchase is made at Bass Pro Shops or online at Basspro.com. Points can be redeemed for products at any Bass Pro Shops store nationwide, or by ordering online at Basspro.com or placing catalog orders at 1-800-BASSPRO.

 All BASS members who sign up for the program will have the opportunity to earn double points for purchasing select Bassmaster Elite Series-related products at Bass Pro Shops. After joining, BASS members will receive an electronic coupon and can take advantage of a one-time offer to achieve triple points on their first purchase. The select products for which BASS members receive double points will include rods, reels, lures and other items used by the winning angler at each of the remaining 2009 Bassmaster Elite Series events. The first set of bonus point products will be announced after the May 7-10 Marine Formula STA-BIL Southern Challenge out of Guntersville, Ala.

 Beginning Friday, May 1, BASS members can register at Bassmaster.com/rewardsfor a Bass Pro Shops Outdoor Rewards Card. Any BASS member already in the Outdoor Rewards program can link their existing Outdoor Rewards number to this exclusive program for BASS members.Members of the Bass Pro Shops Outdoor Rewards program not affiliated with BASS can join BASS by visiting Bassmaster.com or calling 1-877-BASS-USA.

 “We are excited to leverage our marketing alliance with Bass Pro Shops to deliver quality benefits to BASS members,” said Tom Ricks, vice president and general manager, ESPN Outdoors and BASS.

 The select products that members can purchase for double points will be announced on Bassmaster.com after each remaining 2009 Bassmaster Elite Series event, and those enrolled will receive an e-mail regarding the eligible products.

 “BASS members are an important part of our customer base and we are happy to provide this benefit to them,” said Stan Lippelman, vice president of marketing, Bass Pro Shops.

 BASS and Bass Pro Shops started a new marketing alliance in February with the Bass Pro Shops Bassmaster Gear Up Giveaway online sweepstakes, which awarded a grand prize of a fishing gear and tackle package valued at approximately $4,200. Also, Bass Pro Shops provides the official apparel for the Bassmaster Elite Series Marshals program and a $25 gift card to participants.

 Bass Pro Shops is associated with a number of Bassmaster Elite Series anglers, including four-time Toyota Tundra Bassmaster Angler of the Year Kevin VanDam of Kalamazoo, Mich., and four-time Bassmaster Classic champion Rick Clunn of Ava, Mo.