Baitsmith, LLC announced today that it has signed Bassmaster Elite Series angler Chris Lane of Guntersville, AL to a long-term endorsement contract to promote its full line of swim baits.

“Swim baits will play a role in every Elite Series event in 2010. Every single one! Now that I’m with Baitsmith I feel prepared to win when the swim bait bite is on. Since moving to Lake Guntersville swim baits have become a passion of mine. I will tell you right now these baits are going to be on fire this spring,” said Chris Lane. “The boys in Idaho had better be prepared to work some long hours because I have not showed these lures to anyone that did not get absolutely fired up!”

“Our baits are 100% hand made in the U.S.A. and have a loyal following out here in the West because they catch quality fish. We wanted anglers in the rest of the world to know about us so we sat down and performed in-depth market research. We were drawn to Chris Lane because he fishes to win, has a reputation of working hard and he absolutely fell in love with the baits,” said Eric Smith of Baitsmith, LLC.

Based in Hayden, ID, Baitsmith LLC hand makes swim baits ranging from 5” shad and bluegill to a 6” hitch and 9.5” magnum trout in amazingly life-like colors. Baits are available at selected retail outlets or online at www.baitsmith.com. Dealer and distributor inquiries are welcome and may be directed to info@baitsmith.com.