Ashmore's Bright New Ride

1/11/2012 8:33:25 AM

Cool lighting system and bass fishing boat wrap work in tandem

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Courtesy of B.A.S.S. Communications

In his new boat wrap, Scott Ashmore might run at 90 mph, but he sure can’t hide.

As in other years, the Bassmaster Elite Series pro’s wrap is an eye-catching green-on-black motif for title sponsor Kershaw Knives. But the latest edition goes one better: a light system makes the green accents appear to glow when the boat is on its trailer.

The LED lights by Bluewater make his rig a rolling billboard after the sunsets. But even in daylight, few could miss the rig, a Legend Alpha 211 powered by Yamaha. Besides the green Kershaw logo, bright green trim surrounds his Lowrance electronics units and covers his MotorGuide trolling motor casing. Even his dual Power-Poles are green.

The color scheme matches his tournament jersey and shoes, the item that started it all.

“Years ago, I bought a pair of tennis shoes I loved the color of. I said it would be the color of my next boat. When they mixed the colors, they said it was ‘Scott Ashmore green,’ and that’s what we still call it,” said the pro from Broken Arrow, Okla.

Ashmore is the third Elite Series pro to run a Legend; Jason Quinn and Chris Lane also each have one. With the LED uplighting, Ashmore has gone all-out to make his rig stand out, but it’s technologically advanced as well. This season he’ll have an iPod in a waterproof mount on the dash. He can’t use it (or any phone) while he’s competing, but at other times, the iPod will keep him connected, he said.

“My boat is, after all, my office,” he said.